Our Books

Diverse & inclusive characters

Our first book was awarded the Kimi Seal for outstanding diversity in children's literature.

Original and thrilling adventures

Join Snow White and a new cast of characters on a thrilling journey through the magic forest.

Modern Values

Turning damsels in distress into empowered heroes in control of their destiny.

Diverse & inclusive characters

Our first book was awarded the Kimi Seal for outstanding diversity in children's literature.

Original and thrilling adventures

Join Snow White and a new cast of characters on a thrilling journey through the magic forest.

Modern Values

Turning damsels in distress into empowered heroes in control of their destiny.

The stories we tell our children have never been more important. Now more than ever, we need great stories that inspire imaginations, foster modern values and can empower our children to build a better world.

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The Idea

One evening, a father was reading a fairy tale to his two young children. Lying there, with the little ones in his arms, he noticed something strange. All the princesses in these fairy tales needed rescuing, and their most important characteristic was their beauty. 

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The Changes


He did not like that at all, and believed that great fairy tales should inspire and empower children instead of limiting them to tired clichés and stereotypical messages. While reading, he started changing little words here and there. A 'beautiful' princess became a brave one, and he saw the sparkle in his daughter's eyes!

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The Start


This simple premise: one word changes everything, led to the birth of Fairy Tales Retold. Gone are damsels in distress, homogenous characters and patriarchal messages; replaced by thrilling adventures, vibrant characters and empowering narratives! Our first book, a retelling of Snow White, was awarded the Kimi Seal in 2020 and has recieved widespread critical and public acclaim. 

Our Books

With every order

More than just a book

Free Audiobook

Free, multilingual audiobook with original musical composition. Perfect for reading along with younger children.

Bespoke Packaging

Original, full-colour and customised envelopes with every purchase. Ideal for gifting to others.

Free Picturecards & Postcards

Free picturecards, postcards and draw-a-long sheets with each order. Not to mention our popular bookmarks!

Referral Codes

A unique referral code for yourself and for a friend offering a discount of 10% on any future purchases.

Environmentally Friendly

All our books are printed with 100% recycled paper by local businesses in London & Berlin. We are carbon-neutral business.

Paying it forwards

As part of our 'readers are leaders' campaign, each order supports our work in donating books to children's reading groups. 

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Mirror, mirror on the wall. Who's the bravest of them all?

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Reviews

Our latest customers

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Schneewittchen

So wertvoll, dass es diese berühmte Märchen jetzt auch ganz nah gedacht und geschrieben wurde. Jetzt lese ich es meiner Tochter sehr gerne vor.
Ich hoffe, es werden noch mehrere Märchen auf diese Art verfügbar sein <3
Eine absolute Empfehlung!

Finally a brave divers Snow White

Sweetest book ever

I discovered this gem on Boxi Flea Martket in Berlin. Bought it for all my nieces and nephews and some friends' kids as well. They all love it. Can't wait for the next books to come out. Thank you!

Love, love, love this book!

Finally a fairy tale with modern look. Looking forward to many more rary tales retold stories!

Great book!

Thank you so much for this wonderful book! My daughters are so happy about a powerful POC female protagonist they can identify themselves with! I also love the drawings, its very beautiful!
I would love to get some more fairytales retold!!